Operational discipline
Steady, unglamorous improvement — clearer processes, better measurement, and the accountability that lets a good team do its best work.
Investment Thesis
We acquire enduring B2B services businesses and hold them.
Persistent Ventures acquires B2B services companies and operates them for the long term. Our portfolio spans technology, cloud, construction, building services, and other vertical niches — but the sector is never the thesis.
What connects them is a shared shape: a clear customer, a real problem, a valuable way of solving it, and genuine room to do it better.
What we look for
Four traits, not one industry
We evaluate every opportunity against the same four criteria. When a company has all four, the sector matters far less than the fundamentals.
- 01
A well-defined ICP
The company knows exactly who it serves. Its ideal customer profile is specific and defensible, not everyone with a budget.
- 02
A specific customer problem
It solves a real, recurring problem that matters to that customer — the kind they will keep paying to have solved.
- 03
A valuable service model
The way the company delivers value is durable and hard to unbundle: expertise, relationships, and execution that compound over time.
- 04
Room to improve
There is clear, addressable upside — through operational discipline, technology, sharper go-to-market, or renewed strategic focus.
Where we look
Vertical niches with durable demand
We concentrate on B2B services niches where demand is durable and the customer relationship is hard to replicate. These are the areas we know best today — the list grows as we find businesses that fit the criteria.
- Technology & software services
- Cloud & managed services
- Construction
- Building services
- Other B2B vertical niches
Operating philosophy
We improve businesses by operating them well
We are patient owners, not a roll-up. Our returns come from running good companies well over time — not from cost-cutting or a quick resale.
Technology adoption
Practical tooling and automation that remove friction for customers and staff, applied where it earns its keep rather than for its own sake.
Better GTM execution
Sharper positioning, pricing, and sales motion so the company reaches more of the customers it already serves best.
Strategic focus
Concentrating on the ICP and services that create the most value — and having the patience to let that focus compound.
The situations we like
Underperforming relative to potential
We are especially drawn to companies that are underperforming relative to their potential — but that still deliver strong value to their customers and serve a durable market need. Strong customer value and durable demand are the foundation; the underperformance is the opportunity.
That might be a founder ready for their next chapter, a business that has outgrown its systems, or a company that never had the focus or capital to pursue what it does best. We bring patient ownership, operating discipline, and a long time horizon to close that gap.
Think your company fits?
Whether you own a business, advise one, or invest alongside owners like us — if this thesis resonates, we'd welcome the conversation.